The Chain
No, this post has nothing to do with Fleetwood Mac.
Instead I’m going to harp on newspapers, which has quickly seem to become the only thing crowding my brain. I hope you’re ready.
“The Chain”
Today at work I was faced with 2 very separate and yet very meaningful misunderstandings. The first had to do with how newspapers market themselves. The printed newspaper seems to retain the title of Holy Grail of Marketing for people within the newspaper. Want it noticed? Print it!
No need to detail the problem with that, right? Few people are picking up the newspaper for the first time, and those who read it daily are dying with increasing frequency. So when Facebook reveals that everyone has to use the “new” look, why in name of our dear sweet lord baby Jesus would our refers to our stories be in print and on the radio? I’m not kidding, the radio.
I won’t pretend to know what’s going to save newspapers. But I do know that in this era of increasing invisibility, newspapers will have to start marketing themselves just like everyone else fighting for attention, and marketing within yourself…well…
Allow me to use a quote by Jurassic 5:
“My only good advise is to cut your own slice
I mean, the world ain’t gon’ bite, just cause you think you nice”
Awesome! I got to use a quote in my blog! This is so Kafkaesque…
Now for the second misunderstanding, and I’m going to change names to protect the innocent. Worker A, whose job it is to do Task A, asked Worker B, who job it is to do Task B, if they knew anybody who could handle Task B. Worker B stared in disbelief, because Worker B was the only person who can do Task B, and Worker A should have known . Oh, and Worker A is Worker B’s boss.
No reason to dwell on this, the problem is obvious.
But after this second misunderstanding, I realized that while I might criticize myself for getting too worried about the tiny things that frustrate my day, it might be these tiny things that are linking together to drag us all to the bottom.
Egad, I meant to end on a positive note.
How about this? And it really did make me happy:
DJ Format – “We Know Something You Don’t Know” from Ruben Fleischer on Vimeo.